GETTING STARTED — THE BRAND

The design process is an important thing to go through when creating a brand. It is easy to skip steps but I have realized that is only putting me at a disadvantage. When you want to get the best results and you have time explore, it is beneficial to do as much foundational work as you can. I think that I had a good start this week but could have done more. I always tend to skip or skimp on the sketching step but I am realizing it is important. It is important to put something on the page and go a little crazy because sometimes those seemingly crazy ideas turn into the best ones.

Start to my Topic Statement:

Sorted helps millennial new graduate job seekers, target and expand their job search methods. The sorted app collects all the data, timelines and milestones into one place providing peace of mind knowing that all the parts, pieces and steps are being managed.